You can do that, it’s not that effective. The reason you wanna use Google Search Console,
especially if you wanna rank number is for this specific tactic. When you log in to Google
Search Console it’ll show you all the keywords that you’re ranking for that are driving the majority of your traffic.
Look at what pages those keywords are driving traffic to. Take the title tag of that page in the meta description and make sure you include the keyword.
Optimize that title tag to be more appealing. If you’re not sure how to optimize the title tag go by a magazine or go look at a magazine. Magazines have amazing headlines.
“10 Ways to Lose Weight in 30 Days” “How to Shed Five Pounds in the Next Week” “Seven Ways to Do Yoga as A Beginner”
I’m making up these titles, they may not all be the best, but there are a few things you can do. You can take the motivation from magazines and attempt to create your very own feature. By creating your own headline, or title tag, or meta description that’s more appealing as well as including the keyword, you’re more likely to get clicks. See if you do a search on Google as well as another thousand people and guys all search for the same term and everyone clicks on the second listing instead of the first listing.
What do you think Googles gonna do? They’re gonna take the second listing and move it up to number one. And, by optimizing your title tag to be more appealing you’re going to get more clicks. And, one simple way you can also do this is by evoking curiosity.
“The Seven Benefits of Green Tea” “Number Five is Gonna Shock You” “I would be like, whoa, whoa, whoa” “yeah I know green teas amazing” but what’s number five? I wanna check out this article. That kind of stuff gets you more clicks.
Tool #2. Ubersuggest:
The next tool I have for you, and of course, these ones are free as well. They all are Is Ubersuggest. You have Google Search Console it already showed you what keywords you’re getting traffic for. I want you to take those keywords and go plug ’em into Ubersuggest.
This will show you all the long tail variations of those keywords. If you already rank for the head terms it’s really easy to rank for the long tail terms. You don’t have to build any links. You don’t have to do a ton of on-page optimization.
It’s super simple. You take the keywords Ubersuggest gives you. Let’s say you rank for digital marketing on page one. You type in that keyword into Ubersuggest, you see all the other keyword variations that it gives you, and see if you can take those keywords and integrate ’em within your site. Within that page, that’s already ranking for that term like digital marketing. By doing that within 30 days you’ll find that you’ll get more search traffic to that page. But here is a trick, you can’t just take those three words and add ’em to the page, you gotta integrate within your content.
That means you may have to add the keywords and as well expand upon your content so that way it flows and it all makes sense. If I don’t your gonna have a hard time ranking for all those terms, ’cause people are gonna read your content and be like, whoa, this doesn’t make sense. They’re gonna bounce away. You need a adjust you content and sometimes that means rewriting ’em. You may also wanna take some of those keywords and put ’em the title tag and meta description. Right, those keywords that you’re getting from Ubersuggest. By doing that it’ll also help you rank for those long tail terms. And, the cool part about Ubersuggest is it ranks all those keywords by popularity and how easy it is to rank from. That’s called search difficulty. So, there’s an ID number. That number the higher it is the more competitive it is. The lower the number the easier it is to get ranking for that term.
Tool #3. Yoast SEO Plugin:
Yoast SEO Plugin
The third tool I have for you is a Yoast SEO plugin. Most of you guys are running on WordPress. SEO isn’t that easy, but what if I told you one plugin will make you on page SEO so much simpler.
The Yoast SEO plugin will help you optimize your code, your title tags, your meta description. Heck, it’ll even help you create an XML sitemap that you can just plugin to Google Search Console, and it does this all for free.
That way when you release new content it pings Google lets ’em know through the sitemap, that way they can index that content, and grab, and rank it.
Tool #4. Websiteresponsivetest.com
The fourth tool I have for you is websiteresponsivetest.com. The reason you wanna go to this website is your site needs to be mobile compatible.
Google has a mobile-first index. By putting your URL on this site it’ll tell you, hey, is your website responsive, is it mobile friendly.
You wanna mobile-friendly site. The more mobile friendly it is, the higher you’re gonna rank in Google’s mobile-first index. If your site doesn’t look good on a mobile device think you’re gonna get a ton of rankings, of course not. That’s why you need a insure that your site looks great on a mobile phone. Not just your mobile phone but all the other ones out there, ’cause there’s iPhone, there’s an Android phone, the list keeps going on and on. And, this site will help make sure that your website is compatible with all of ’em.
Tool #5. Google Trends
The fifth one I have for you is Google Trends. You’re probably wondering, hey, how’s this SEO tool. Well, Googles moved into brand signals, and they’ve had for years but now they’re more impactful than they ever were before. At the end of the day, Google needs to rank brands higher than non-marked destinations. Because there are all these people creating fake news and fake information out there, Google doesn’t want to rank any of ’em. By creating a brand you’re gonna do better.
Google Trends demonstrates to you how your image is getting along contrasted with other individuals. The higher the line or the graph for the brand of your competition the better off you are You need the greater brand and Google Trends will demonstrate this. If you’re trying figure out how to get a better brand it’s by leveraging omnichannel approach.
The more people that see you, the better off you’re gonna be in which if you do content marketing, SEO, social media marketing your out there more times. you’re gonna be following what’s called the rule of seven when someone sees your brand seven times they’re much more likely to resonate, keep coming back to your site and that will help you get higher rankings in the long run.
Here’s the thing, it does. More people use Google on their mobile phone than they do on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. You wanna ensure that your website loads as fast as possible to use Google PageSpeed Insights because it’ll tell you how Google looks at your site from a load time perspective. And, they’ll tell you what you need a change to make it load faster.