Sick of ICE? Audi is simply too — ICE, as within the “inside combustion engine,” which Audi desires clients to “Let It Go” in correct Frozen style in its new Tremendous Bowl commercial selling its E-Tron Sportback electrical automobile, starring Maisie Williams.

The industrial sees Williams — finest identified for her position as Arya Stark on HBO’s Recreation of Thrones, and presumably no stranger to being sick of ice and ice-related issues — driving Audi’s new electrical automobile whereas caught in visitors with gasoline-fume-spewing automobiles. She rapidly turns round in her E-Tron Sportback, and belts out the refrain to Disney’s animated ear-worm together with different disaffected automobile homeowners, a singing fuel station mascot, an indignant businessman in a limo, and different happy E-Tron homeowners.

Audi squeezes out as many double meanings as it might from practically each line of the licensed tune, which is sensible, provided that it nearly actually wasn’t low-cost to get Disney to allow them to use the tune. However whereas working towards extra sustainable automobiles is unquestionably an excellent factor, the advert does have one draw back: it’ll nearly actually get “Let It Go” caught again in your head once more when it airs Sunday through the sport.


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