Basic Motors has confirmed it’s resurrecting the Hummer nameplate for a brand new all-electric truck that can have 1,000 horsepower on provide and go from zero to 60 miles per hour in three seconds, based on new teaser pictures and movies launched at this time. The brand new electrical Hummer truck will break cowl throughout a Tremendous Bowl advert this coming Sunday, and will probably be handled to a full reveal on Could 20th. It’s due out in late 2021.

The resurrected Hummer will probably be made and bought beneath the GMC model at GM’s Detroit-Hamtramck manufacturing unit, which the automaker is pumping $2.2 billion into because it gears as much as mass-produce electrical autos.

GM is pulling this Frankenstein transfer a decade after it retired the Hummer in 2010. On the time, the boxy behemoth had turn into an emblem for pre-financial disaster extra. However as soon as the worldwide recession hit, and gas costs stared to rise, Hummer gross sales dropped by means of the ground and the automobile was killed off.

SUVs and pickup vehicles have more and more dominated the US market within the decade for the reason that Hummer was discontinued, regardless of a corresponding uptick in emissions and pedestrian deaths. Quite a lot of different automakers have tried this identical trick of leaning exhausting on nostalgia and well-known nameplates to generate pleasure and curiosity of their electrical autos, with the Ford Mustang Mach-E being the obvious instance. With these components in thoughts, it’s not shocking in any respect that GM is taking an opportunity on resurrecting the Hummer.

Whereas there are many electrical SUVs already on the highway, the electrical truck market continues to be broad open. That received’t be the case for lengthy. Ford is engaged on an all-electric F-150 that it guarantees will probably be simply as succesful a truck as individuals have come to count on from its hottest nameplate, and Tesla’s Cybertruck will function an choice for extra contrarian clients. Quite a lot of startups are getting into the house, too. Most notably, Michigan’s Rivian plans to launch its luxurious electrical pickup truck later this 12 months. Others, like Bollinger, Karma, and Lordstown Motors, are all attempting to be among the many first to promote electrical pickup vehicles as properly.

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