As we spend increasingly more time on our telephones, working busier and busier jobs, and main increasingly more overwhelming lives, private reference to others is more durable and more durable to return by. HeyMama desires to alter that.
The premium social community is aimed squarely at working moms, seeking to give them an area to attach, talk, and be taught from one another. The corporate has in the present day introduced the shut of a $2 million in seed funding, with buyers that embody Rebecca Minkoff, Kori Estrada, Kathryn Moos, Janna Meyrowitz Tuner, Divya Gugnani, Alison Wyatt, Sari Azout, Kymberly Marciano, and Karen Cahn, who had been HeyMama members pre-investment. Keith Billing additionally invested within the spherical.
HeyMama has a number of transferring items, however the greatest and most necessary is the platform itself. The premium community offers members the possibility to publish to boards, in addition to be a part of and talk with teams like “Tech Mothers”, “Single Mothers,” and “Mothers Who Are Fundraising.” Maybe most significantly, all members get entry to the complete HeyMama membership database, giving them the flexibility to be taught extra about different members and even e mail them straight.
Curiously, HeyMama is a little bit of a hybrid when it comes to the worth proposition. Mothers can are available and ask about child meals suggestions and hunt for an engineer to hitch their firm all in the identical session. Founders Katya Libin and Amri Kibbler say that many members are on the lookout for suggestions, whether or not they’re for skilled or private functions.
One other piece of the enterprise is HeyMama occasions. The corporate holds occasions in 11 cities throughout the nation and earns income through model partnerships. For instance, Lincoln Motor Firm is a sponsor for the 2020 mentorship occasion collection.
Libin mentioned that the offline element is a big motive why many mothers be a part of, as there isn’t any substitution for face-to-face connection.
As an added bonus, HeyMama negotiates membership perks for customers, giving them a reduction on fascinating services.
The corporate says that 85 p.c of its members come through word-of-mouth referrals to the community. When new customers do submit an software, these purposes are vetted by people. The founders mentioned that the acceptance charge is about 85 p.c, with HeyMama primarily targeted on bringing on new members that may additionally supply assist, not simply ask for it.
HeyMama membership prices $35/month or $349/yr.
The corporate didn’t disclose particular numbers round membership, however did say that it has ‘hundreds’ of members on the platform.
HeyMama truly got here onto the scene in 2014 within the type of a social media account and on-line journal. After realizing that working mothers weren’t being served in one of the best ways attainable, the corporate pivoted to a premium social community in 2017 and the remainder is historical past.
“This neighborhood is for bold girls who’re coming collectively to help one another,” mentioned Kibbler. “These girls are so extremely busy, and on HeyMama they can provide and get vetted suggestions on every little thing and know that the responses are coming from girls which can be like them.”