Dom Hofmann, the co-creator of Vine who has been quietly engaged on a successor to the short-form video platform, says the brand new app, referred to as Byte, is accessible now on iOS and Android. The app has been out there in beta kind for fairly a while, however its launch late on Friday afternoon got here as an entire shock.
Hofmann has been growing Byte on and off for years, after he stop Vine simply after its acquisition by Twitter. Final we heard from him in an official capability in regards to the app’s launch (he’s been recurrently dropping updates within the app’s fairly lively on-line discussion board) was in November 2018, when Hofmann stated it might be arriving within the spring of the next 12 months.
This was after Hofmann had postponed work on the Vine successor, which he initially named V2 earlier than formally rebranding the undertaking as Byte, in Could 2018. The title itself is to not be confused with Beijing-based Bytedance, the Chinese language maker of TikTok. TikTok is now Byte’s largest competitors, because the app has fast-become one of the explosively widespread platforms ever created and has largely taken up the short-form video mantle from Vine after Instagram and Snapchat matured into much less teen-oriented and extra ad-friendly platforms.
In truth, Hofmann got here up with the Byte title again in 2015, when he was designing his subsequent app. It was a short-lived artistic app with a social element comparable in methods to the unique Vine that, in a wild twist, allow you to create customized soundtracks to play over photographs and GIFs, very similar to how TikTok would later use licensed music and a lip syncing theme to propel itself to viral stardom. Hofmann merely resurfaced the Byte branding because the official product title for V2 when he determined he would in reality comply with by way of and launch it.
very quickly, we’ll introduce a pilot model of our companion program which we are going to use to pay creators. byte celebrates creativity and group, and compensating creators is one essential means we will assist each. keep tuned for more information.
— byte (@byte_app) January 25, 2020
Hofmann did miss that 2019 deadline. However Byte is out now and longtime followers of Vine, which Twitter unceremoniously shut down simply 4 years after buying it, will in all probability be glad simply to have something that resembles the defunct platform’s short-lived however profoundly impactful artistic spirit. We’ll must see whether or not TikTok customers give Byte an opportunity, and if the app can reside as much as the hype of carrying the Vine flame ahead.
In an interview with TechCrunch, Hofmann says Byte will introduce a revenue-sharing mechanism to assist creators receives a commission for his or her work when the app does finally introduce promoting. “We’re taking a look at all of these, however we’ll be beginning with a income share + supplementing with our personal funds. We’ll have extra particulars about precisely how the pilot program will work quickly,” Hofmann says. And in a collection of tweets from the official Byte Twitter account, the corporate says “compensation creators is one essential means we will assist” each creativity and group.
Replace January 24th, eight:15PM ET: Added further particulars relating to the historical past of Byte and Hofmann’s prior work, in addition to a quote from Hofmann on Byte’s income sharing.